THE PASS IT ON PLANT
A community of thousands of plant lovers gathered around our 4" Pilea Peperomioides, thanks to a solid brand strategy.
Before us, Pilea was one of the rarest, most expensive and sought after plants in North America. We did our part by transforming Pilea into an accessible and friendly product, while customers made it a social media star.
Website & Blog
Final customers can enjoy a website with more than 15K visits a month with detailed blog posts, tutorials, and illustrated care tips.
Social Media Community
We have gathered a community of 10k+ followers around the dedicated Instagram profile and more than 600+ monthly viewers on the related Pinterest page. We have also created tailor-made Spotify playlists.
Marketing Materials
Branded resources such as displays, tags, kits, and printables.
